Next time you are driving through Cathedral City, be sure to look for Splash on the huge Cathedral City Auto Center digital reader board.

The Cathedral City Auto Center is proud to support the water conservation and water awareness efforts of CV Water Counts.  “We’re pleased to support CV Water Counts by promoting water conservation in our valley,” said Andy Jessup Jr., President of the Cathedral City Auto Center Dealer Association, and General Manager of Jessup Auto Plaza.

Engaging community, business leaders and city officials to work with CV Water Counts to educate the public on the continuing importance of water conservation especially as summer approaches is a key initiative for the Coachella Valley group. “CV Water Counts is working on creative strategies to remind our community of the things they can do to be more efficient with water,” noted Ashley Metzger, Outreach & Conservation Manager for Desert Water Agency and spokesperson for CV Water Counts. “We appreciate having community partners like this that are willing to support these efforts.”

About CV Water Counts

CV Water Counts is a collaborative that was formed to focus on water conservation, through awareness and education to Coachella Valley residents, businesses and government. It is comprised of the Coachella Valley’s five public water agencies: City of Coachella/Coachella Water Authority (CWA), Coachella Valley Water District (CVWD), Desert Water Agency (DWA), City of Indio/Indio Water Authority (IWA) and Mission Springs Water District (MSWD). For more information, visit