The Cathedral City Auto Center Dealer Association has elected to continue its proud support of the water conservation and awareness efforts of CV Water Counts for a second consecutive year. The auto center will be displaying CV Water Counts high-profile water conservation message on its giant digital reader board, located on Highway 111 in Cathedral City.

“We’re pleased to continue to support CV Water Counts by promoting water conservation in our valley,” notes Andy Jessup Jr., President of the Cathedral City Auto Center Dealer Association, and General Manager of Jessup Auto Plaza.

Engaging community, business leaders and city officials to work with CV Water Counts to educate the public on the importance of water conservation – especially during the summer – is a key initiative for the group. “CV Water Counts continues to develop creative strategies to assist residents with everyday activities that will help them to be more efficient with water,” notes John Soulliere, Conservation and Public Affairs Officer for Mission Springs Water District (MSWD) and spokesperson for CV Water Counts. “We appreciate having community partners such as Cathedral City Auto Center who are willing to support this worthwhile effort.”

About CV Water Counts
CV Water Counts is a non-profit collaborative that was formed to focus on water conservation, through awareness and education to Coachella Valley residents, businesses and government. It is comprised of the Coachella Valley’s six water agencies: City of Coachella/Coachella Water Authority (CWA), Coachella Valley Water District (CVWD), Desert Water Agency (DWA), City of Indio/Indio Water Authority (IWA), Mission Springs Water District (MSWD) and Myoma Dunes Water Company (MDWC). For more information, visit